Privacy Policy

Emporium Auto Lease LLC ("Company," "we," "us," or "our") is committed to protecting the privacy of individuals who visit our website at emporiumautolease.com and use our services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage with our auto lease brokerage services.

By accessing or using our website and services, you consent to the practices described in this Privacy Policy. If you do not agree with the terms of this policy, please do not access the website or submit any personal information.

1. Information We Collect

1.1 Personal Information You Provide

When you request a quote, submit a credit application, schedule a consultation, or contact us, we may collect the following:

• Full name, date of birth, and Social Security Number (for credit applications)
• Home address, email address, and phone number
• Driver's license number and state of issuance
• Employment information, income, and employer contact details
• Financial information including bank account details and credit history
• Vehicle preferences and lease requirements
• Trade-in vehicle information (if applicable)
• Any other information you voluntarily provide through forms or correspondence

1.2 Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and browsing activity, including:

• IP address, browser type and version, and operating system
• Pages visited, time spent on pages, and navigation paths
• Referring website or source that directed you to our site
• Device identifiers and screen resolution
• Geolocation data (city/region level, not precise location)
• Click patterns, scroll behavior, and interaction data

1.3 Information from Third Parties

We may receive information about you from third-party sources, including credit bureaus (with your authorization), lending partners, advertising networks, and analytics providers.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Lease Brokerage Services: To process your lease inquiries, submit credit applications to lending partners, and facilitate vehicle lease transactions on your behalf.
• Communication: To respond to your inquiries, provide updates on your application status, send appointment reminders, and deliver service-related notifications.
• Marketing: To send promotional materials, special offers, and newsletters (you may opt out at any time).
• Website Improvement: To analyze usage patterns, optimize website performance, and enhance user experience.
• Advertising: To deliver targeted advertisements on third-party platforms based on your interactions with our website.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes.
• Fraud Prevention: To detect, prevent, and respond to fraud, security threats, and other potentially illegal activities.

3. Cookies and Tracking Technologies

Our website uses cookies, pixels, and similar tracking technologies to collect and store information about your browsing behavior. These technologies help us understand how visitors interact with our site and enable us to deliver more relevant advertising.

3.1 Technologies We Use

• Google Analytics 4 (GA4) — ID: G-5PK3LW494J: We use Google Analytics to measure website traffic, user behavior, and conversion events. GA4 collects data such as pages viewed, session duration, and demographic information. Google may use this data in accordance with its own privacy policy.
• Google Tag Manager (GTM) — ID: GTM-M7ZQBBQ5: We use Google Tag Manager to manage and deploy marketing and analytics tags on our website. GTM itself does not collect personal data but facilitates the deployment of tags that may.
• Meta (Facebook) Pixel — ID: 1295567966023624: We use the Meta Pixel to track conversions from Facebook and Instagram ads, build targeted audiences for future ads, and remarket to people who have already taken action on our website. The Pixel collects data such as pages visited, actions taken, and device information, which is shared with Meta Platforms, Inc.
• Essential Cookies: Required for basic site functionality, such as session management and security.

3.2 Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, disabling cookies may affect the functionality of our website. You may also opt out of specific tracking technologies:

• Google Analytics Opt-Out: Install the Google Analytics Opt-Out Browser Add-on.
• Facebook Ad Preferences: Adjust your ad settings at facebook.com/adpreferences.
• Industry Opt-Out: Visit optout.aboutads.info or optout.networkadvertising.org.

4. Third-Party Services

We may share your information with the following categories of third-party service providers:

• Lending Partners and Financial Institutions: To process credit applications and facilitate lease agreements.
• Dealerships: To arrange vehicle procurement and delivery.
• Credit Bureaus: To obtain credit reports in connection with your application (with your consent).
• Analytics and Advertising Partners: Including Google and Meta, as described in Section 3.
• IT and Hosting Providers: Who assist with website hosting, data storage, and technical infrastructure.
• Legal and Compliance: When required by law, court order, or governmental authority, or to protect our rights and safety.

We do not sell your personal information to third-party marketers. We require all third-party service providers to respect the security of your personal data and to treat it in accordance with applicable law.

5. Your California Privacy Rights (CCPA / CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), grants you additional rights regarding your personal information:

• Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, our purposes for collecting it, and the categories of third parties with whom we share it.
• Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions (such as completing a transaction or complying with legal obligations).
• Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.
• Right to Opt-Out of Sale or Sharing:We do not sell personal information. However, our use of certain tracking technologies (such as the Meta Pixel) may constitute "sharing" under the CCPA. You may opt out of this sharing by adjusting your cookie preferences or contacting us directly.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.
• Right to Limit Use of Sensitive Personal Information: You may request that we limit the use and disclosure of your sensitive personal information (such as Social Security Number and financial data) to purposes necessary for providing our services.

To exercise any of these rights, please contact us at info@emporiumautolease.com or call (800) 735-3676. We will verify your identity before processing your request and respond within 45 days as required by law.

6. Data Security

We implement administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include:

• SSL/TLS encryption for all data transmitted through our website
• Encrypted storage of sensitive personal and financial information
• Access controls limiting employee access to personal information on a need-to-know basis
• Regular security assessments and monitoring
• Secure handling and transmission of credit applications to lending partners

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, but we are committed to maintaining industry-standard protections.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Credit application data is retained in accordance with applicable federal and state financial regulations. When personal information is no longer needed, we securely delete or anonymize it.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Opt out of marketing communications at any time
• Opt out of the sale or sharing of your personal information
• Withdraw consent where processing is based on your consent
• Lodge a complaint with a supervisory authority

To exercise any of these rights, please contact us using the information provided in Section 11 below. We will respond to your request within the timeframe required by applicable law.

9. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete that information promptly. If you believe we may have collected information from a minor, please contact us immediately at info@emporiumautolease.com.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically. Your continued use of our website and services after any changes constitutes your acceptance of the updated policy.

11. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: